3 Ways You Can Work Out If Your Business Advertising Is Working For Free
When running a business, advertising is arguably the most important part of it. Without advertising and promoting your business to potential customers, nobody will know who you are, what you do, or how your products/services can help them.
It really doesn’t matter what type of business you are in, advertising is imperative for growth.
As a business owner, the chances are that you are confused on what type of advertising your business should be doing and what actually works?
This is normal! Every business owner is the same.
When it comes to spending money on advertising, every penny counts, especially if you are a small business with limited budget. So, how can you avoid spending money on things that do not work, and how do you find the things that DO WORK, so you can spend more of your advertising budget on them.
Well, there are actually 3 different ways any business can track advertising and they are all completely free to do!
Most businesses don’t do any type of tracking at all, and the chances are, you are probably spending money on advertising or marketing right now that is doing absolutely nothing for your business. You are probably also spending money on some areas which are doing something for you and are crying out for more spend.
Here are 3 things you can do right now to work out what is working, and what isn’t, and how to test future advertising and marketing campaigns you take on.
1. Ask The Obvious Question
This is so obvious yet most businesses do not do this at all. When you get an enquiry for your services or products, ask where they found you.
Could I ask, where did you find my business?
Most do not do this, but this is a direct route to finding out what is working. The best part is that you can implement this within your business right now this second. Making an effort to just ask this question every single time you get an enquiry or sale will give you insights right away into what is working and where you can focus most of your advertising spend.
2. Using Unique Emails To Track
As part of your business you have an email. This would be something like email@example.com.
It is really easy to setup multiple unique emails that are all delivered to your main email. This takes a little bit of time to do, but can give you extra tracking tools.
For example, let’s say you want to do a flyer drop locally, or you want to run an ad on a website/newsletter somewhere. If you intend to provide an email address for potential customers to get in touch with you via your new ad campaign or flyer drop, why not create a unique email just for that campaign?
This could be something like firstname.lastname@example.org or email@example.com. What you choose for emails is irrelevant. The key point is that if anyone takes action and gets in touch with your business as a direct result of these campaigns, you will know, as they will come through the unique email for that campaign or ad.
You can do this for every new campaign or marketing strategy you run. It may take a few minutes of time to setup, but can save you hundreds or thousands on advertising that simply does nothing for you.
It is really easy and free to set these up via your domain registrar or host, and you can also forward all emails to just one email account (your main one) so you don’t have to check multiple email accounts.
Couple this strategy on new ads and campaigns with the question mentioned in point 1 and you can track almost any ad or marketing campaign easily. It’s easy to spot campaigns doing nothing and those doing the business!
3. Google Analytics
Many have heard of Google Analytics, some use it and some don’t. If you are running a business and you are paying for advertising or marketing campaigns that run online, this is an absolute must.
Google Analytics is free to use and will allow you to see “under the hood” of your website. You can see where people are visiting your website from, what devices they are using, how long they spend on your site, which pages they visit, and more. Essentially it gives you insights into where people come from that hit your site and what they do when they are on it.
It is easy to to install too, all you need to do is place a little piece of code onto your website and it begins tracking almost instantly. Ask your web designer to do it if you can’t do it yourself, it is a 2 minute job. 😉
By using Google Analytics, you can see if those advertising spots you just bought from someone online or over the phone, are actually producing results. You can see where website visitors are coming from.
Not only is this good for finding out what isn’t working, but it also shows you what is working and what you should focus more time on. If you can see you are getting most of your visits from your Fanpage posts for example, do more of them.
Most business owners do not use any sort of Analytics or tracking tools on their websites. Google Analytics is free and quick to install, meaning there really is no excuse not to be tracking what is working for you.
You can setup Google Analytics for free over at this link!
Time To Take Action
These 3 simple tracking tips are free to implement. They may take a little bit of your time to setup but the results from tracking what is and what isn’t working for you when it comes to advertising and marketing can save you a lot of money.
You have no excuse not to do these things! Now go and take action.